Among the hundreds of recent articles about the impending end of the Heisei Era was one Asahi Shimbun opinion piece by Yukiya Chikashige, who has covered the Imperial family for the past 30 years. He wrote that women’s weekly magazines invented the modern image of the Emperor and Empress starting in 1958, when the publication he works for, Josei Jishin, was launched during the “Michiko boom.”Our family happened to be spending a week in an old Quaker missionary's cabin at Karuizawa during the summer of 1957 when Akihito and Michiko first met on tennis courts there. The fact that she was a commoner was a big deal at the time.
It would be a year before Michiko Shoda became the first commoner to marry a future emperor and, initially, says Chikashige, Josei Jishin didn’t devote many column inches to her. However, sales of the fledgling magazine were poor, so the editors decided to devote substantial resources to the Empress. Circulation subsequently increased and other women’s weeklies followed suit.
What was different about the weeklies’ coverage was their focus on the private lives of the Empress and the Imperial family, purposely avoiding matters such as religion and the ideology of the Imperial system. They concentrated on how the Empress raised her children and spent her leisure time. The consequence of this kind of coverage was to make Empress Michiko and Emperor Akihito representative of the ideal postwar lifestyle, which was much more Western than what the average Japanese person was familiar with. Previously, the Imperial family was an object of reverence and mystery. It was now an aspirational archetype.
He and the Empress made a point of traveling to as many World War II battle sites as they could in order to pray for the souls of those killed, and not just Japanese souls. NHK pointed out that the Emperor was doing this of his own accord and the government was not entirely comfortable with it, but the broadcaster avoided saying what was implicit in the Emperor’s actions — that it was Japan who was responsible for all the lost lives he was honoring.
When the Showa Emperor made personal appearances, he simply stood in front of a crowd. Emperor Akihito, both as Crown Prince and Emperor, met with individuals and talked to them on their level, and the media loved it.
07 April 2019
Retrospective on Akihito & Michiko
As the end of another Japanese imperial era approaches, Philip Brasor in The Japan Times looks back on how the outgoing emperor and empress have redefined their roles. Here are a few excerpts.