From The Weimar Years: Rise and Fall 1918–1933, by Frank McDonough (Bloomsbury, 2023), Kindle pp. 168-170:
The Kapp Putsch may have been a bungled fiasco, but it made possible a victory of immense importance for right-wing counterrevolutionary elements in Bavaria. On the night of 13–14 March, General Alfred von Möhl, the commander of the armed forces in the Munich area, after hearing news of Kapp’s coup in Berlin, decided to launch one of his own, supported by a local paramilitary self-defence militia, known as the Home Guard (Einwohnerwehr). Möhl informed Johannes Hoffmann (SPD), the Prime Minister of Bavaria, that he could not guarantee the safety of his government unless it transferred power to the Army. Hoffmann hurriedly assembled his cabinet in the early hours of 14 March, urging the rejection of the general’s ultimatum. Most of his ministers shrank from such a course of action. Instead, they supported a proposal by Ernst Müller-Meiningen, the DDP leader, who suggested the right-wing nationalist Dr Gustav Ritter von Kahr, the government president of Upper Bavaria and a member of the pro-monarchist BVP, should take over.
Deprived of political or military support, Hoffmann was unceremoniously driven from office. On 16 March, Kahr was elected as the Prime Minister of Bavaria in a vote in the Bavarian Assembly. The Social Democrats refused to participate in Kahr’s right-wing conservative government, and would never again hold power in Bavaria during the Weimar years. Under Kahr, Bavaria became a conspiratorial, anti-Republican ‘cell of order’ (Ordnungszelle). Kahr immediately issued a decree to curtail the immigration of ‘Eastern Jews’ to Bavaria, and he actively encouraged antisemitism. Captain Hermann Ehrhardt, whose naval brigade had played a key role in the Kapp Putsch, immediately found a safe haven in Munich, where he established a new secret society called Organisation Consul (OC), whose main purpose was to murder leading supporters and politicians in the Weimar Republic.
Adolf Hitler was now in the perfect place to establish a new anti-democratic, nationalistic, antisemitic party. On 20 February, the German Workers’ Party (DAP), led by Anton Drexler, changed its name to the National Socialist German Workers’ Party (Nationalsozialistische Deutsche Arbeiterpartei, NSDAP). Members of the party, contrary to widespread belief, did not initially call themselves Nazis but rather National Socialists (Nationalsozialisten), but their opponents used the term, and the name stuck.
On 24 February, the first large meeting of the newly named NSDAP took place in the first-floor hall of the Hofbräuhaus, before a crowd of 2,000 people. This day was commemorated by the party as Founding Day, and became the location of an annual speech by Adolf Hitler. At the meeting, Hitler was given the task by Drexler of reading out the 25 points of the NSDAP party programme, which he declared ‘unalterable’. The main authors of the programme were Hitler and Drexler, with some economic ideas from Gottfried Feder added. They were remarkably like those being advanced by many other nationalist right-wing parties at the time. The party’s most notable gimmick was to combine nationalist and antisemitic ideas with anti-capitalist and so-called ‘socialist’ measures. This novel combination allowed the NSDAP a banner under which workers could shelter along with conservative middle- and upper-class groups, thereby acting as a bulwark against communist revolution at home and offering the possibility of restoring German military power abroad.
The ‘national’ elements of the party programme included promises to revise the Treaty of Versailles, to unite German-speakers into an expanded Greater German Reich, which would exclude Jews from German citizenship rights, treat them as foreigners and halt future Jewish immigration. The ‘socialist’ parts of the party platform included pledges to nationalise trusts, abolish land rents, restrict interest on loans, introduce profit-sharing in industry, promised the nationalisation of big business, to open large department stores to small traders, confiscate profits made by industry during the war, and create a People’s Army. The anti-capitalist elements of the party programme appeared to spell the end of interest-bearing loans and clearly threatened the existence of banks.
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