Media Bullshit in World War I, 1914

From Catastrophe 1914: Europe Goes to War, by Max Hastings (Knopf, 2013), Kindle Loc. 8795-8835:

Those who suppose the modern media uniquely prone to hyperbole, fantasy and deceit should consider the madness of rumour and invention that overtook the world’s press in 1914. The Daily Mail published a detailed account of an entirely fictional naval victory. ‘If damaging rumours start,’ wrote Dr Eugen Lampe in Ljubljana early in September 1914, ‘they spread at immense speed. If two people meet on the street, they ask each other: Any news? Nobody knows anything. But there are people who always choose to believe and broadcast the worst. For a week, the atmosphere has been extremely tense. Families, whose husbands and sons are in the army, mourn, pray and tremble. They fight to get at newspapers. Then they whisper: there are none of our casualties on the list of wounded. They do not want to tell us! There are so many that they cannot record all of them!’

Few of the journalists called upon to write about the war had any knowledge of military matters, and their ignorance showed. The introduction of trench warfare was at first greeted in the French press as a cowardly innovation by the Germans, who were mocked as ‘moles’. Many papers talked up the enemy’s weakness, flagging morale and food shortages. Austrian cities were said to be pleading with the Italians to save them from looming famine, while Germany was allegedly struggling in vain to recruit Italians to replace mobilised factory workers. Late in September The Times produced a wildly exaggerated calculation, based on the casualty lists, showing that the BEF had lost 40 per cent of its officers in a month of fighting. Ludwig Wittgenstein, aboard a Vistula picket boat, wrote on 25 October: ‘Yesterday evening a silly report came that Paris had fallen. At first I was delighted, until I realised the story could not be true. These fantasy reports are always a bad sign. If there was genuine good news, such nonsenses would not be necessary.’ Five days later, he eagerly scanned a German newspaper, and feared the worst after recognising the vacuity of its content: ‘No good news – which means the same as bad news!’

Meanwhile in France, on 19 August l’Eclaireur of Nice announced a fictitious clash between the Royal Navy and the High Seas Fleet in the North Sea, in which the British had allegedly lost sixteen dreadnoughts including Iron Duke, Lion and Superb. French newspapers were especially enthusiastic about publishing reports concerning the German Crown Prince, an army commander in the field. On 5 August he was the victim of an assassination attempt in Berlin; on the 15th seriously wounded on the French front and removed to hospital; on the 24th subject to another assassination attempt; on 4 September he committed suicide, though he was resurrected on 18 October to be wounded again; on the 20th his wife was watching over his death bed; but on 3 November he was certified insane. None of these stories contained the smallest element of truth.

L’Action française informed the public that the Maggi dairies and Kub shop chains were in reality intelligence centres manned by Prussian officers who had become naturalised Frenchmen in anticipation of war; radio transmitters were concealed in every dairy, and Maggi milk was infused with poison. These reports caused mobs to storm the premises of these perfectly innocent, though foreign-owned, businesses. Among the most preposterous myths to be widely broadcast was that of ‘turpinite’, a new super-explosive supposedly invented by the chemist Eugène Turpin, which would effortlessly extinguish German troops in their trenches. The French satirical magazine Le Canard enchaîné was founded at around this time, as a reaction to the deceits perpetrated in the traditional press.

Some of the shortcomings of newspapers were no fault of their own, but instead the consequence of governments’ refusal to provide facts or allow correspondents to visit the front. In Britain Col. Repington complained that censorship was being abused ‘as a cloak to cover all political, naval and military mistakes’. It was undoubtedly true that the system was exploited to sustain public morale much more than to conceal operational secrets from the enemy. In France, after the Marne the General Staff began to provide a thin dripfeed of information to the press, but the damage was already done: a credibility gap had opened which was never entirely closed. French journalists – and, before long, their readers – became chronically sceptical about all official pronouncements.

French soldiers in the field referred contemptuously to the ‘bourrage de crâne’, literally ‘skull-stuffing’, but properly ‘bullshit’, which made up the content of the newspapers that reached them. Maurice Barrès of l’Echo de Paris became notorious for his enthusiasm for the war, which prompted the impassioned pacifist Romain Rolland to dub him ‘the nightingale of carnage’. Poilus, rejecting the conventional press, turned instead to trench newspapers which soldiers wrote and copied for each other, or to Swiss titles when obtainable. Philosopher Alain Emile-Auguste Chartier, now a soldier, wrote on 25 November: ‘The Journal de Genève is eagerly seized upon here and officers make cuttings from it; the military reports are admirable and everyone agrees that our papers seem ridiculous by comparison.’